S1E73 - Rene Ritchie - Sage Advice For YouTube Content Creators

Long-time Apple expert, podcaster and tech savant Rene Ritchie joined us in his role as YouTube liaison to discuss monetizing and revenue sources for aspiring and established YouTube content creators. Rene talked about YouTube as “the most accessible culture endeavor ever seen,” and provided useful and practical points for content creators in our work shifting world -- including thinking like a viewer, not relying on algorithms and making use of cliffhangers. Rene spoke of his own personal work history and his role as a leading expert on Apple products, and we explored a range of other issues, including platforms as publishers, AI, personal branding, non-profits and encryption. A range of live listener questions were answered adroitly by Rene. An illuminating tech hour!

Biography

Rene Ritchie is YouTube’s Creator Liaison. Rene works inside YouTube to help increase empathy and understanding for creators, and in the community to help explain how YouTube works to reduce creator stress and increase success on the platform. Prior to YouTube, Rene was a full-time creator for several years, making his living entirely through YouTube. Before that, Rene was editorial director for a major online tech network, blogging, podcasting, and making videos on the latest gadgets and issues facing technology and culture.

www.youtube.com/c/reneritchie

X @reneritchie

Conversation recorded on March 1, 2024.